We hear all the time, ‘I want better SEO’ or ‘I’ve paid a lot for my SEO and I don’t want to loose it’. What’s odd is that when we ask what ‘good SEO’ means to them we often don’t here a straight answer. The truth is that presence on a search engine can be hard to define. Below are some tricks to make sure that your art website is performing optimally. Below are some tips to establish a strong presence on search engines.
- Establish a baseline:
First and foremost you need to know what you want to optimize for. Are you looking to optimize for your Artist’s names? Your City? Medium? Start googling and see where you’re currently ranked. “Top art galleries in Charleston”, “Brian Coleman Art”, etc. Once you see how you’re ranking on these terms it’s time to develop your plan.
- Set your Goal:
Putting work into your website without a goal can be fruitless. We need to know where we want to get. For this, we suggest you sign up for Google Analytics. It will help you measure your current traffic and measure if your hard work is paying off.
OK, now that we have a baseline, and a goal, let’s look at your homepage. Do you have any images? Any text? What’s loading and how often is it refreshed? Are you talking, at all, about what you want google to rank you on? Are you publishing your latest exhibitions on your homepage? Do you talk about your gallery? Making sure that your homepage has relevant content is key.
- Artist Bio Page:
Your artists are, in a lot of ways, the lifeblood of your gallery. Making sure their pages are strong is critical. Do you have a bio listed out for each of them? Do you have high resolution images? Are you rotating these images as you get new inventory?
Adding your Exhibition information to your website is a great way to create fresh and rotating content. As you add your exhibitions to your site, be sure to link to them from social media. This will help you grow your backlinks and thus the overall ranking score for your site.
When ‘optimizing’ a website, there are no silver bullets. After building hundreds of websites for artists and galleries, artcloud is confident that building a well structured website with good content will help you rank highly on any search engine.
If you have any specific questions about your website, feel free to contact us for a free evaluation. If you’d like to try artcloud’s integrated site builder, you can sign up for a free trial on our website.